Finding the right brand management agency can be tricky. Exploring a partnership will involve conversations about objectives, initiatives and workflow. But through it all, it’s important to stay alert to potential red flags. After all, you’re looking for the best brand management agency for your brand.
Here are 5 things to look out for when hiring a new brand management agency.
1. Do they list and forget?
This is common practice for a lot of agencies. They’ll come in, evaluate, optimize, list, and … forget. Brands may experience a slight boost at first, however, with no attention on keeping your listings robust with fresh content and effective PPC campaign management, a brand could experience losses over time.
At ProMark, we’re in the game every day. If an Amazon listing goes down or is under threat from a Third-Party Seller, we’re always at the controls to course-correct.
2. Is it just 1 person? A team?
Some brand management agencies are truly 1-person operations. Sure, they’ve got the website, the tools, even the know-how, but without multiple team members to handle your operation on all fronts, your brand won’t be able to keep up.
ProMark manages all aspects of your Amazon presence with a cross-communicative team. We’re in tune with each other’s workflows, but at the end of the day, we’re all specialists in our own unique area, collaborating to keep your brand on track for success.
3. What’s their track record?
Is this their first rodeo? If so … uh oh. Experience is key for Amazon sellers. If a brand management agency doesn’t have the selling experience or the brand management experience – they shouldn’t be taking calls. When meeting with an agency, ask for references. Ask for numbers. Ask them straight up: What’s your biggest success story – and what can you do for me?
Our team has already worked with multiple brands. We’re seasoned sellers that have managed our own storefronts, but we’ve also boosted brands to the tune of 200%. Our track record is readily available, and we’ll put the numbers in front of you on day one.
4. Are you getting one-on-one attention?
Whether the brand management agency is big or small, you should always be asking – Am I getting the custom care and attention I need? You want to be kept in the loop every step of the way; if an agency has multiple clients and can’t meet your communication needs, who’s to say they are dedicating their resources appropriately?
ProMark has a Brand Manager dedicated to your account. You’ll want to stay informed with current updates, but it’s a two-way line of communication for us, too; we’re always eager to learn from your brand to better optimize your performance for the future.
5. Can they capture your distinct voice?
This is a big one. Every brand has a distinct voice that’s been carefully crafted over time. Some brands have style guides, tone and language tailored to their public presence. A brand management agency must be willing and able to capture this voice as they work to represent your brand on Amazon. Quite simply, it’s being true to your brand.
At ProMark, we have a saying: You’ve built your brand, let us boost it. This speaks directly to this philosophy. We don’t want to change your brand fundamentally, we want to embrace it, amplify it, and grow your brand in the world’s elite marketplace by staying true to the brand’s core identity.
Of course, there are a wide range of factors to consider when hiring a brand management agency; these are just a few things among many to consider. The process should be dynamic and nuanced, with relevant input from your team. At ProMark, our greatest successes have been informed by just being the right fit. We’re always eager to hear from new brands. And, if it’s the right fit - we’re ready to get to work.
Get in touch today and let us show you what we can do for your brand. Reach out using the form below, or email us any time: email@example.com