For any brand selling on Amazon, the question emerges: Should you hire a Brand Management Agency to operate your Amazon storefront? Some brands look to handle Amazon internally, with the mindset that the platform is only a small part of their business model, some brands don’t have the time or the resources to stay ahead of the game. Whatever the reason, one fact remains: Brands could see huge spikes in sales with a dedicated team of experts on the case.
ProMark “solves” Amazon for your brand. It doesn’t have to be a headache. Time and time again, our team has boosted products to the top of their categories using a wealth of marketplace tactics and an acute eye for what needs to be done to make your brand successful on the world’s premier e-commerce platform.
Why hire a brand management agency? Here are 7 reasons:
It’s a simple factor, but a critical one. When a brand is juggling their own initiatives, it’s hard to slot in the time for Amazon’s platform. If there are only a few hours each week for Amazon listings to cover competitive analysis, copy, imagery, uploading, marketing and inventory – is enough time allocated? Hiring ProMark means an entire workforce is working around the clock to boost your brand on all fronts.
Even if a brand has all of their products listed on Amazon, there’s so much more to tackle - the added workload can be difficult to accomplish. Regular optimizations are necessary to stay at the top of search results, Buy Box control must be closely monitored, Amazon rules and regulations can change overnight. Having a dedicated team that can shoulder the load keeps the brand in the game without spreading employees too thin.
Amazon changes. That’s the reality. This can be overwhelming for brands, causing many to throw in the towel due to its unpredictability. ProMark pays careful attention to every twist and turn that’s coming down the pipeline. We see each change as a chance to get ahead of the game. If we see a new PPC opportunity to jump on, or if Amazon changes their rules, regulations, or algorithms – we’re on it. Our ability to be nimble keeps your brand on track every step of the way.
4. Proven Expertise
Finding a new employee with the right skills to handle your Amazon wing of operations is a challenge. Just crafting the job listing alone takes careful research to make sure you’re covering all your needs. Hiring ProMark gives you the team with the track record right out of the gate. We’ve met and often exceeded sales goals for our existing brands with our own strategic formulas. In short - we’re up to speed and ready to go on Day 1.
5. Less Expensive
It may seem like a huge investment, but you’re actually getting more for less. Paying one full-time employee won’t give you the complete package of marketplace management, brand protection, product listing optimization, and channel monitoring. With ProMark, you’re getting all of the above at a fraction of the cost. And, most importantly, our success is defined by your success.
6. Performance Metrics
Some brands fear there will be less oversight available when working with an agency. Just like a trusty member of your team, we at ProMark always want you to be informed. Tracking your Amazon sales, inventory and PPC data plays a huge role in our daily operations. Even a subtle rise or dip can speak volumes, and as an extension of your team, we’ll be in constant communication to keep you in the loop.
7. 24/7 Watchdog
It’s true. We’ve got team members working around the clock to protect your listings and keep your brand humming at full speed. Reacting quickly is the name of the game if your products come under the threat of Buy Box control, black hat tactics, or listing suppressions, and we pride ourselves in having the personnel in place to stay on top of it all – day or night.
Hiring an Amazon Brand Management Agency prioritizes your success on the platform. Having an entire dedicated team at your disposal is the main takeaway, here. Brands shouldn’t have to sacrifice time and resources when there’s a tried-and-true solution available. At ProMark, we’ve already put our skills to work for a variety of brands – and we’re still going strong. Don’t back-burner the Amazon opportunity.
Get in touch today and let us show you what we can do for your brand. Reach out using the form below, or email us any time: firstname.lastname@example.org