It’s gonna be a crazy couple of weeks as Amazon’s biggest shopping day races closer and closer. It goes without saying: You need to be ready.
Prime Day breaks sales records every year - more than 100 million products were purchased on Prime Day in 2018. As a result, all eyes are on Amazon. You want those eyes on your listings. If you’re running Lightning Deals, that’s great! If not – take advantage of Amazon’s annual event to build brand and product awareness.
Whether you’ve already submitted Lightning Deals or not (The deadline, unfortunately has passed), there’s still plenty you can do to get the most out of Amazon’s hugely successful sale of sales.
At ProMark, we’re in the business of boosting brands on Amazon every day – especially on Prime Day. In this post, we’ve collected a few tips and tricks for sellers looking to do the same.
5 Things You Should Do:
1. Amazon Coupons
Bargain hunters are abundant on Prime Day. Sure, shoppers will be looking at Lightning Deals, but they’ll also be looking to see what else is on sale. Amazon Coupons are an easy tool to activate to move your products and increase visibility.
Quite simply, Amazon Coupons are identified by the orange coupon checkbox, which appears on your brand and product pages, in shopping carts, Sponsored Ads, and are collected on the Amazon Coupons homepage and Offer Listings page. When customers click on the check box, the discount is applied.
Heads up: Coupons will be activated an hour after creation. Set up your coupons this week to benefit from the increased traffic on Prime Day.
2. Optimize Your Titles, Bullets and Product Descriptions
Prime Day is a great reminder to ensure your listings are up to date with relevant keywords and product information. Making the sale over your competitors is about staying ahead of the game – especially for your top performing products.
There are several keyword engines that will filter relevant keywords for your listings. Some are more reliable than others. At ProMark, we’ve developed our own keyword research process to get the best results; we use this process to position all our brands to stay ahead of competitors.
Whatever tool you are using – be sure to have your listings in top form for increased performance and discoverability on Prime Day. And, remember to avoid all those character limits and prohibited characters!
3. Optimize Your Images
Along the same lines as titles and bullets – have you optimized your images? Take a look at your top competitors’ listings and see what kind of imagery they’re using. Does your main listing image stand out? Do you have video content that can be included?
Some of these questions might seem like no-brainers, but taking the time to comb through your listing images and ask these questions can turn up some surprising results. If you have the resources to dedicate to this process before Prime Day, do it.
A final tip on images: Make sure your listings are in compliance with Amazon guidelines. The last thing you want is for a listing to get flagged for something that can be easily adjusted.
4. Connect with Your Existing Customers
Use the connections that are already there. Your customers have already made the choice to trust in your brand. Keep them in the loop for Prime Day. Post your deals on social media. Create email campaigns directing them to Amazon. Elevate their curiosity beforehand, so that once Prime Day rolls around, the seed has already been planted.
There are several more avenues to pursue with customers to keep them coming back to your store; answer their questions on your listing pages; respond to product reviews; react to negative reviews quickly and solve problems for your customer base.
Our ProMark team operates around the clock to provide a consistent customer support experience that’s in tune with your brand’s mission for success. Sometimes, just knowing there’s someone on the other end of the line is the difference maker in customer confidence - embracing this trust can be the difference maker in repeat business.
5. Amp up Your Ad Spend (And Stay on Top of Ad Campaigns!)
If you’ve got the budget for increased ad spends on Prime Day – use it. For Amazon Ads, the bidding will be higher, the competition fiercer. Bidding for Amazon ads can be leveraged in your favor by utilizing the ‘Dynamic Bids Up and Down’ option, which allows Amazon to increase your bid when a conversion opportunity presents itself. If possible, bid for the Top of Search placements for your ads. It’s always about eyes on listings – you want to be in the top spot.
Get your PPC Campaigns in top gear. This goes hand in hand with your keyword research for your listings. Are you using top-converting keywords? Relevant keywords? Are you using negative keywords to filter out irrelevant search terms?
The elevated ad spend is daunting, yes, but as previously mentioned – it’s worth it. ProMark manages your ad spend and budgets for Prime Day to see your brand get the most out of the event.
AND – ProMark stays on top of your campaigns so they’re effective throughout Prime Day. It takes a deft, personal approach to ensure that an ad budget doesn’t dry up quickly, our team monitors this on Amazon’s biggest shopping day.
Don’t miss out on Prime Day. Over the years, the annual event has given sellers an opportunity to increase traffic, sales, and exposure in a big way. It may seem late in the game, but there’s still time to throw your hat in the ring.
As always, we’re eager to hear from new brands. To learn more about partnering with us, reach out using the form below, or email us any time: firstname.lastname@example.org